14 Beauty Products Every New Mom Needs

So you have a new baby in your life. Not yours, someone else’s. Aka, you have a new mom in your life, and you’re looking for beauty products that they’ll actually use in this moment (life) of chaos. It’s a tall order, but you can do it, I promise! All you need to know: new moms are exhausted, and they need beauty products that will either 1. Treat this, or 2. Hide this. 

So, with that, here are 14 products you can give to the new mom in your life, so they can keep up with their beauty routine in between cradling, feeding, cleaning, and absolutely not sleeping ever.

20% of all affiliate sales are donated to The National LGBTQ+ Task Force. Thank you for your support!


Concealer Crayon

trestique concealer crayon

Splotchy skin is a given when you’re a new mom – you’re barely sleeping, any skin problems are exacerbated, and uh, what’s a skincare routine? Gift them a 2-in-1 concealer crayon that makes hiding those problem areas easy. They simply draw on the concealer with one end, then flip and blend without getting a finger dirty. trestique is also zero-waste, so you’re helping the environment while doing them a solid.

BUY NOW – $24

Mellow Eyes Hemp-Infused Eye Patches

pur hemp infused eye mask

When all they want to do is rest (lol, impossible), they can throw on PUR’s eye patches, which are infused with hemp. Don’t worry, they won’t get high while on parent duty – the hemp simply soothes and smoothes. Combined with ingredients like the puffiness-fighting cucumber extract, brightening caffeine, fine-line-and-wrinkle-erasing niacinamide, and diamond powder to reduce the look of aging, their under eyes will feel heavenly.

BUY NOW – $29

Foot Peel Exfoliating Mask

scala foot mask peel

Walking back and forth between the bathroom, baby’s room, bedroom, kitchen… everywhere, essentially, can give even the toughest of moms troublesome feet. Treat them to a couple of foot masks, which will help heal their cracked, dry, callused feet. These masks contain salicylic acid and lactic acid to help exfoliate and shed dead skin, plus soothing and hydrating papaya and aloe to hug soles when they can finally put their feet up.

BUY NOW – $13.99

Ouli’s Ointment All Purpose Beauty Ointment

OULI all purpose ointment

This ointment is good for both mom and baby, so they can feel safe rubbing it on everywhere and not giving their kiddo a rash – and can rub it on the lil bb, too, if they have any dry spots. Organic olive oil is ultra-nourishing to every skin type, while chamomile essential oil is an anti-inflammatory and beeswax glides on and creates a protective barrier on the skin. They can use it on their lips, under eyes, hands… anywhere that needs it, because it’s “all-purpose.”

BUY NOW – $20

Rose Glow & Get It Cooling & Brightening Eye Balm

tula rose glow eye balm

Eventually, moms have to look alive, so give them an eye balm that distracts from the dark circles, over-rubbed lash lines, and half-closed lids. The Rose Glow & Get It balm is both calming and brightening; you can thank its slew of delicious ingredients. Hyaluronic acid locks in moisture with featured probiotic extracts, caffeine firms, apple and watermelon treat fine lines and aging, and rosehip oil and rosewater tone and nourish. 

BUY NOW – $30

Silk Hair Scrunchies

silk hair scrunchies

They’ll need to pull their hair back for breastfeeding (if they do that), holding without yanking, cooking, and not tearing it out from stress. Don’t let them settle with shoddy elastic bands, which will inevitably snap like the camel’s back. A silk scrunchie is great for hair, as it prevents frizz and breakage… and when you’re a new mom, your hair is shedding, so saving any strand is a win.

BUY NOW – $26 (4 pk.)

PLAY Everyday Lotion SPF 50 with Sunflower Extract

SUPERGOOP everyday lotion spf 50

SPF! Is! Important! I literally just had this discussion – even if you only see the sun through the window, you should be wearing sunscreen. And since babies’ skin is so sensitive, they need it, too. Enter: Supergoop’s Everyday Sunscreen, which works for the whole fam. Dermatologist-tested with a clean formula, the SPF 50 lotion features sunflower seed oil, which is gentle on skin and helps protect from the sun.

BUY NOW – $10+

Mini MAC Prep + Prime Fix+

mac prep + prime fix+ primer

If they’re wearing makeup, then running around, occasionally crying (we all know it happens), sweating, and so on can cause makeup to run within .02 seconds. Help stop this with MAC’s Prep + Prime Fix+, which includes soothing cucumber, anti-inflammatory chamomile, and rejuvenating green tea to rehydrate and lock in their face. As a new mom, they’re probably self-conscious enough without mascara running, so give them a helping hand.

BUY NOW – $16

Supernatural Stick Highlighter

w3ll people highlighter stick

Yep, their skin is probably freaking out and dull as hell, as I mentioned – what do you look like without adequate sleep? Now times that by months. W3LL PEOPLE’s highlighter is convenient in a stick formula, so they can simply swipe and go. It comes in three shades, providing a glow no matter their skin tone (though they will especially light up if they have darker skin – the highlighter was obvs meant to blend in with beige skin. Meh). 

BUY NOW – $22

Facial Sheet Mask 12 Pack

12 pack sheet masks from glam up

Twelve sheet face masks = spa-like heaven. GLAM UP offers a fun variety, with masks that tackle problems such as wrinkles, radiance, barrier protection, dehydration, and dullness (and that’s only five of the 12!). And the price? Yeah, you get them all for less than $12. But you’re not sacrificing quality, as they have 13,000+ five-star reviews, so your new mom friend won’t feel like you cheaped out on Amazon.

BUY NOW – $11.50

GloPRO® Microneedling Regeneration Tool

glowpro microneedling tool

Microneedling is a godsend, and an electronic microneedling tool is perfect for the new mom who’s too overwhelmed to do the hard work. How it works: the GloPRO rolls and penetrates your skin with the tiny needles, requiring moms only to move the item to different areas on the face. LED red light therapy partners with vibrotactile stimulation (in skincare: vibration therapy) to give the ultimate needle efficacy, resulting in ever more efficient skincare, and, therefore, the skin they’ve only ever dreamed of – especially now.

BUY NOW – $199

Scalp Revival Charcoal + Biotin Dry Shampoo

briogeo charcoal and biotin dry shampoo

Hair washing? Who has time for that when the baby could wake up at any second? When it’s day three and their hair has been in that scrunchie for… awhile, we’ll say, give the new mom some dry shampoo. Briogeo’s has Binchotan charcoal to help detox the scalp and hair, while clay as well as tapioca and rice starches help to absorb excess oil. Finally, Biotin and witch hazel swoop in to support growth and balance sebum production, respectively.

BUY NOW – $24

Supernatural Stick Multi-Use Blush

w3ll people blush lip tint

W3LL PEOPLE again! That dull skin? It’s probably missing color. Give them the gift of life in the form of a lip-cheek tint, which can be subtle or bold depending on their wants (cough, or needs) – shades range from a light, pink berry to a deep burgundy Pomegranate. The plant-based ingredients are super safe, too, using jojoba oil to keep skin hydrated, sunflower seed oil to nourish, and green tea to fight free radicals and liven up. 

BUY NOW – $22


foreo ufo mini

Give them a spa gift certificate – kidding, when do you think they’ll be able to make it out and do that? Since that’s not an option, give them an at-home facial product: FOREO’S UFO mini. It heats up, it cools down, it uses LED lights, it massages! Aka: everything you want in a facial. If you really want to rock their world, pick up the UFO masks, too, which can offer benefits like anti-aging, hydration, radiance, and healing.

BUY NOW – $99

bow and arrow

What beauty products are you getting the new moms in your life? Any suggestions you’ve received or given? Tell us below!

Read More Beauty Articles:

15 Gifts Your Makeup-Loving Mom Will Thank You For
What Does Climate Pledge Friendly Mean on Amazon?

Leave a Reply