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Bliss Releases Sunscreen Set With All Proceeds Going To The Trevor Project

It’s the perfect example of a beauty brand doing good because they believe in it – not because they can slap a rainbow on a product.

You know how beauty brings people and causes together? Bliss and The Trevor Project are proving this to be ever the more true this Pride.

In its third year, beauty brand Bliss has released its Limited-Edition Pride Block Star Set, which features two of its Block Star 100% Mineral Daily SPF 30 Sunscreens – including their cult-favorite Block Star, which sells one unit every three minutes – in a gorgeous box, to support The Trevor Project. 

 
 
 
 
 
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A post shared by Bliss (@bliss)

The artwork, bright and uplifting in aesthetic, was designed by Social Justice Artist, Devon Blow (she/her). It’s meant to inspire the beauty buyer to engage in “Self Care for a Cause” as well as to boldly remind them: “you are perfect exactly the way you are.”

“As an illustrator whose mission it is to create art that centers inclusivity, social change, and love, collaborating with Bliss and The Trevor Project on this campaign was an incredible opportunity,” says Blow. 

In a recent poll conducted by The Trevor Project, 85% of transgender and nonbinary youth, and 66% of all LGBTQ youth, said recent anti-trans legislature has negatively affected their mental health. It’s unsurprising, then, that The Trevor Project, which is the leading nonprofit in suicide prevention and mental health initiatives within the LGBTQ+ youth community, is thrilled to have the skincare brand’s support for a third year.

“Bliss has continued to show up over the years to celebrate the vibrancy, strength, and authenticity of LGBTQ young people,” says Sofi Goode (she/her), Corporate Partnerships Manager at The Trevor Project.

 
 
 
 
 
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A post shared by Bliss (@bliss)

Bliss has pledged $325,000 so far to the nonprofit, which “will help The Trevor Project expand our life-saving 24/7 crisis services programs to serve the more than 1.8 million LGBTQ youth who seriously consider suicide each year in the U.S.,” says Goode.

Bliss is just as enthusiastic. “Bliss has always believed that acceptance and self-love is a big part of unapologetic happiness and we are proud to be aligning our brand with The Trevor Project’s efforts year after year,” says Tina Pozzi (she/her), Chief Brand Officer of Bliss.

It’s the perfect example of a beauty brand doing good because they believe in it – not because they can slap a rainbow on a product and sell it for twice the usual and collect a profit.

Bliss, QUILL applauds AND thanks you for being authentic this Pride. We hope to see your partnership with The Trevor Project — and the LGBTQ+ community in general — extend in the years to come.

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What do you think of Bliss and The Trevor Project’s partnership? Tell us in the comments!


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