If you had told me six weeks ago that I would love my hair without conditioner, leave-in, or any form of hydrator, I would have laughed. Same goes with the suds – the feeling of fluffy, clean strands was my favorite hair day… which is exactly why Hairstory’s New Wash scared the sh*t out of me.
So much so, in fact, that I almost gave up and wrote a review that simply said “I couldn’t do it.”
How’d I even end up here? It’s a simple story.
I had done plenty of research on Hairstory before I reached out to the company. I loved that the brand was inclusive – hair is hair, here! I also adored the idea of using an affiliate link to connect hairdressers with clients in a COVID-19 world.
When I pitched an idea of writing a story on the brand, their lovely contact, Hannah, came back with a question: how would I feel about speaking to Wes Sharpton, one of their hairstylists?
Unsure of what the profile would be like, but thrilled nevertheless, I prepared for my interview. The morning of, I ran to my mailbox, and there was a box filled with the Hairstory goods: their New Wash, Powder (dry shampoo), and Hair Balm (to add texture when air drying).
I proudly showed the box off to Hannah and Wes on the call, both of whom smiled in reaction to the joy radiating from my side of the screen. I couldn’t wait to try it!
And then, for three weeks, I couldn’t wait to be done trying it. But trust me – the story changes quickly.
A “Cream Cleanser”
People are sick of the chemicals stripping their hair of natural oils (the feeling my oily scalped loved) and are becoming aware of what’s lurking in those plastic bottles. So, many methods, like no poo and co-washing, are growing exponentially in popularity.
Popular alternatives to chemical-filled shampoo include apple cider vinegar, mixes with olive oil and/or coconut milk, lemon juice, tea tree oil, clay, and water on its own.
Another alternative: Hairstory’s New Wash. Though they claim it isn’t exactly a no poo, it ticks all of the requirements to be one. So, the cream cleansing New Wash revolution is blowing up.
Hairstory’s New Wash – The Full Story
Hairstory has a cult following thanks to their New Wash; in fact, it’s what truly put Hairstory on the map.
New Wash cleans and conditions with essential oils and naturally-derived ingredients. Some of the essential oils include ylang-ylang and rose, while natural ingredients include aloe, lavender and matricaria flower extracts, and peppermint and jojoba seed oils. The combination results in a cleanser that doesn’t strip your locks or scalp of good oils, and it doesn’t deteriorate your scalp’s protective barrier. And we all know that a happy scalp = a healthy scalp!
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The most enticing part of New Wash to me: Hairstory’s claim that you don’t need to condition afterward. My hair is beyond damaged from years of at-home bleaching and dyeing (sorry @ all hairstylists reading this), so I need the most intense conditioner for at least three minutes in every. single. shower session. It’s the only thing that keeps my hair from looking like I fed the ends through a woodchipper.
So, skipping the step that took up the most time? I was excited. And good-for-you ingredients that wouldn’t strip or break? I was sold immediately.
Sustainability-wise, one 8-oz. pouch – not plastic bottle, but pouch – covers both your shampoo and conditioner, and you can go longer between washes. In total, New Wash reduces your plastic use by an astounding 91%. It’s also biodegradable and safe to use in open water sources. Just keep in mind that the use of keratin – aka a protein derived from sheep’s wool – means it is not vegan.
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After my interview with Wes, which also happened to be day three without washing, I skipped to the shower and prepared to enter the cleanser cream lifestyle.
It was not what I expected.
My First Experience With Hairstory
First, Hairstory also includes a little scalp massager, so you can really work through the formula and then rinse it out thoroughly. I didn’t get it at first, until I opened up my bag and the cream came out thick. It wasn’t gel-like, like a mask or a face cream or shaving cream – it was hefty. But I’m as curious as a cat with a death wish (or nine), so I dutifully followed the instructions and worked it through my hair with the massager.
No suds. Not even slight foaming. I probably wouldn’t have been able to tell that I had shampoo in my hair had I not put it in myself, because it rubbed into my strands so gloriously. When I was sure I’d scrubbed my scalp enough, I rinsed out with the massager, letting every drop of the shampoo wash out. I went to rub my scalp, expecting to feel your standard stripped hair.
Nope. None of that. My hair felt nice and… okay, kind of oily still.
I was baffled. Hadn’t I just washed it, and intensely at that? I knew there weren’t chemicals to strip the hair, but it was only then that I realized just how badly foaming shampoo strips your strands.
The best part, though? My hair was SOFT. It was MANAGEABLE. I didn’t have to use conditioner for my brush to go through my hair!!!! It was a goddamn miracle.
After drying out my hair to a damp level, I flipped my hair over, applied Hairstory’s Hair Balm for some texture, tousled my hair, and went about my day. I was feeling pretty good… until I caught a glimpse of my hair. It was oily, it was greasy, it was messy, it was not cute. I felt mortified, as my friend was mere minutes away.
I quickly located Hairstory’s Powder. Instead of a spray, it came out as a puff of white powder. I massaged it into my roots… and it made it worse. I looked like a hot mess. (Thankfully, my friend knows and respects that I’m a beauty editor, so he did not find it off-putting when I answered the door and said “my hair is greasy as fuck” with a very greasy head.)
I assumed this was a fluke, and, if not, it probably would sort itself out in the next wash or two.
I reported this to Tara, QUILL’s Content Writer. She texted back a link to an article and a follow-up text: “it takes six weeks.”
Oh dear god. What did I get myself into?
Wes Taught Me To Be Honest, So…
I will spare you the details, but the first three weeks were miserable. And it was my own curiosity that landed me here.
As someone who sudsed up her entire life, switching to chemical-free shampoo was terrible. My hair constantly felt dirty, it never sat the right way, and the Powder just didn’t help. I cut out the Hair Balm, and though I lost texture, my hair at least felt a little less greasy – I guess it’s just my roots that get super oily, and if I don’t brush, I don’t have to worry about hydrating it as much.
Still, despite my discomfort, I liked my routine. The massage into and off of my head was nice, and I adored not having to take five minutes to stand around while my conditioner worked its magic. When was the last time I had used a shampoo that allowed me to skip conditioner? Not ever, that’s when.
It was week four when I appeared on Zoom with the QUILL team, yelling “look at my hair!” and shoving my roots into the camera for all to see. And what did they see?
A normal, non-oily, healthy scalp and roots.
It was a frickin’ miracle.
I had outlasted the pain and was entering the other side of the anti-chemical lifestyle: the lifestyle in which you give up stripping your hair for that sense of cleanliness, and fall in love with keeping it healthy and hydrated with its natural oils instead.
My Final Thoughts On Hairstory’s Products
So, here’s my Hairstory review: New Wash is the only shampoo I’ll be buying from now on, and I think I’ll be skipping the Hair Balm unless I desperately need texture. And the Powder? It’s great in a pinch, but it just didn’t help the build-up that accumulated on my head so quickly. This isn’t Hairstory’s fault, or a weakness in their product – it’s my own hair being finicky and adapting to a major change.
I have no doubt that my hair will continue to adapt as I enter the famous week six (Tara, I did it! I really did it!). I’m only halfway through my first 8-oz. bag, so while the price is somewhat steep for those used to drugstore prices, it’ll last you just as long – if not longer! – than your daily salon shampoo bottle. Aka, if you’re looking for cream cleanser that won’t kill your hair, Hairstory’s New Wash is about to become your long-term relationship.
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I want to take a quick paragraph to thank a VIP, too: Hannah, thank you for gifting me these lovely products. I am so honored, and I hope you like the article on Wes! Please know: you made that happen. You made a cream cleanser gal out of me, and you helped me to produce one of my favorite articles. You’re a miracle worker.
While it’s tempting to use my regular shampoo just to compare after all this time away, I know I never want to go through those first three weeks again. So, to Hairstory’s New Wash I will stick, and never stray. Hold me to that.
Did you like this review of Hairstory’s New Wash? Have you tried it before? Tell us below!