Beauty Makeup

Fluide’s Makeup Is For Everyone, And We’re In Love

We at QUILL have very exciting news coming in the new year.

As you are (hopefully) well-aware of, we are a gender-inclusive beauty site. We don’t believe beauty and makeup and skincare are just for cis women – they’re for everyone.

Part of our exciting news includes an incredible brand that aligns with our own values: Fluide.

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A post shared by We Are Fluide (@fluidebeauty)

I found Fluide when trying to connect with brands who believe in our mission: to create beauty for everyone, no exclusions. They responded, we connected, and we are thrilled to announce something fun in the new year!

So, who is Fluide? Let us introduce you.


Why QUILL Loves Fluide

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A post shared by We Are Fluide (@fluidebeauty)

We love the brand for five billion reasons, but we’ll push the drool back into our mouths for a second.

Fluide is mission-driven, first and foremost. The mission revolves around inclusivity, around neutrality, it revolves around de-stigmatizing cosmetics outside of cis women. 

Fluide does this by raising the voices of those in the LGBTQ+ community above those who have outdated notions of who beauty is for. They use their platform to push these voices to the forefront – voices that so often go unheard when it comes to the beauty industry.

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A post shared by We Are Fluide (@fluidebeauty)

In doing so, they hope to encourage others to live as their authentic selves, no matter what that means. And if self-expression is through makeup? Hell yeah. Go for it. Live as yourself.

Their team is small, and each team member has a space to voice why Fluide’s mission is so important to them, as well as their favorite Fluide product. 

As to why the co-founder, Laura Kraber (she/her) founded it?

My dream was to create a beautiful and intimate online universe where everyone is comfortable being themselves—to evolve the mainstream conception of ‘beauty’ while creating a space for people to express themselves authentically.”

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A post shared by We Are Fluide (@fluidebeauty)

And then, on top of this mission, they’re vegan, cruelty-free, and paraben-free.

Our Favorite Fluide Products

If we haven’t convinced you that Fluide is the brand to support, these are a few of our favorite products. If these don’t convince you that you need their products immediately… well, we don’t know what to tell you. Because in our eyes? They’re incredible – just like Fluide themselves.

Liquid Lipstick

fluide liquid lipstick

When you’re going from coffee, to that quick kiss, to making out outside your door, the brand’s Liquid Lipstick doesn’t smudge one bit. The matte lipstick is super conditioning, rather than drying, but doesn’t go on sticky or goopy.

BUY NOW – $16

Universal Gloss

fluide universal gloss

If you only have room in your bag for one product, make it Fluide’s Universal Gloss. Perfect for lips, eyes, and cheeks (it beats our fav lip-cheek duos, clearly), you’ll have a slight, dewy glow without shining like a disco ball.

BUY NOW – $15

Universal Liner

fluide universal liner

The pigment is striking – none of that subtle color, just vibrance and glitter (of course). Remember how we said that Universal Gloss won’t make you shine like a disco ball? Yeah, not the case here, and we love it.

BUY NOW – $15

Browzey Brow Gel

fluide's brow gel

Tame those brows… or don’t, we can’t tell you what to do. Whether you’re trying to keep those flyaways in place or go for the super-hot soap brows, this brow gel is strong enough to hold them exactly where you want them all day.

BUY NOW – $12

Big Bang Mascara

fluide's mascara

Let the world see your eyes, babe! Big Bang Mascara will give you the doe-eyed look you’ve dreamed of. On top of that, it’s filled with vitamin E and argan oil to condition, plus candelilla wax to shape and polymers to lock those lashes up.

BUY NOW – $14

Lip Gloss

fluide lip gloss

This lip gloss doesn’t just give you a shiny reflection – it also adds a boost of color (or sparkle, hello Dreamhouse and Spectrum). Wear it on its own for a shiny tint, or layer it over lipstick for an extra dose of drama.

BUY NOW – $12

Otherworldly Palette

fluide's otherworldy eyeshadow palette

Inside, the palette says “Express Your Otherworldly Self … Make Up The Rules.” And, yep, the palette offers that. The colors are bright, so you can’t hide. Instead, let your imagination run wild and combine bright with bright. Light up the world wherever you go!

BUY NOW – $18

Fluide is the brand QUILL hopes to embody as a site. If you want to learn more about Fluide, you can check out their site and follow them on Instagram. You’ll fall in love just like we have with their diversity, and we – and Fluide! – hope you feel seen.

bow and arrow

Have you heard of Fluide? We hope you’ll support the brand from now on – and watch our space for fun updates!

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